This year WEST SYSTEM® is giving something back to the environment for every purchase of the line's most popular product, 105 Epoxy Resin in size "B." The can is sporting a colorful hang tag notifying consumers the company is donating 2% of the proceeds from sales to the non-profit Alliance for the Great Lakes.
WEST SYSTEM manufacturer, Gougeon Brothers, Inc. supports the Alliance's mission to conserve and restore the world's largest freshwater resource through policy, education and local efforts.
Located in Bay City, Michigan, the heart of the Great Lakes Region, the company was impressed by the non-profit's track record. It has halted major industrial polluters, prevented invasive species from disrupting freshwater habitats and organized thousands of volunteers to clean up hundreds of miles of beach.
The Alliance is the oldest citizens' group dedicated to protecting the Great Lakes. Formed in 1970 as the Lake Michigan Federation, the group broadened its scope and changed its name in 2005 to cover all five Great Lakes. Alliance for the Great Lakes focuses on water quality, habitat recovery, land use, clean energy, education and outreach. To learn more about The Alliance for the Great Lakes visit www.greatlakes.org.